The collection, which Jones describes as a mix “between tailoring and luxurious sport attitude” brings together the fashion house’s exceptional tailoring expertise with an 80s American sportswear feel inspired by the legendary basketball player. “He wore suits all the time – I love that!” says Jones. Jones cites that the main inspiration for the Air Dior Collection comes from Michael Jordan’s off-court style. “Our partnership with Dior offers a new look into the style of basketball and blends high-end streetwear with luxury fashion,” says Lotti.Ĭoinciding with the 35th anniversary of the Air Jordan and celebrating the first Dior men’s collection debut in the United States, the partnership draws together the different cultures of America and France and of haute couture and high-performance sportswear, in a way never seen before. To bring them together in this special collaboration is to propose something exciting and truly new.” For Jordan Brand VP of Design, Martin Lotti, the collaboration came about thanks to a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation. “Jordan is one of America’s leading brands and an icon all over the world. “I chose to collaborate with Jordan Brand because it’s iconic, just like Dior,” says Jones.
But now, for Fall 2020, he pays proper respect to an originator, honouring the GOAT through a line-up of Jordan Brand apparel, accessories and sneakers, reimagined through the emblematic style of Maison Dior. In 2017, Jones made fashion history when he engineered an unfathomable collaboration between Supreme and Louis Vuitton. Jones is no stranger to collaborations, having worked with everyone from Kaws, Daniel Arsham and Hajime Sorayama – all of which have been accomplished within Jones’ two-year tenure at the helm of Dior Homme. Naturally, the release raised a feverish hype among sneakerheads, who were scrambling to figure out exactly how Jones had left his mark on the Jordan masterpiece. Dubbed online as the ‘Diordan’, the sneakers immediately gained mythical status – mainly due to the fact that no information had leaked until the sneakers were sent down the Shawn Stussy-designed catwalk that night. Last December, the Creative Director of Dior Homme broke the internet when he unveiled his couture take on the Air Jordan 1 during the luxury brand’s Pre-Fall 2020 runway show in Miami Beach, Florida. So how do you top an icon that has been universally beloved for 35 years and has a tendency to sell out with each subsequent release? Easy: just talk to Kim Jones. What began as a basketball sneaker in 1984, found a second life with skateboarders in the late 80s, and fuelled the retro-crazed world we live in today, the Air Jordan 1 is a style that has transcended sports and changed fashion and sneaker culture for ever. Not only is it the first signature sneaker of basketball’s most-celebrated player, Michael Jordan, it’s also arguably the most important sneaker in the history of footwear. When it comes to OG sneakers, you’d be hard pressed to think of a style that holds as much cultural clout as the Nike Air Jordan 1.
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